2024-11-16
Impermeability, simply put, barriers to entry.

How does a firm propel itself leagues ahead, insulating itself from competition?

Niche

A firm that appeals to a niche in the greater market insulates itself from the Goliaths of the industry - who try to acquire every customer.

Niches tend to be geographic, as government regulation plays a big role in what a firm can offer to its consumers, and what consumers can expect.